ASBIS Africa ushers in AMD A-Series APUs

In June, AMD announced the next generation in mainstream consumer computing with the availability of the new high-performance AMD Fusion A-Series accelerated processing units (APUs). Enabling truly immersive computing experiences in consumer notebooks and desktops, the AMD A-Series APUs enable brilliant HD graphics, supercomputer-like performance and over 10.5 hours of battery life.


In an increasingly digital and visually-oriented world, consumers are placing ever-higher priorities on multitasking, vivid graphics, lifelike games, lag-free videos, and ultimate multimedia performance.
To meet these needs, the AMD A-Series APUs combine up to four x86 CPU cores with powerful DirectX 11-capable discrete-level graphics and up to 400 Radeon cores along with dedicated HD video processing on a single chip. AMD A-Series APUs also allow for advanced capabilities such as gestural interfaces, multi-monitor support, 3D entertainment and real-time image stabilisation.
“The AMD A-Series APU represents an inflection point for AMD and is perhaps the industry’s biggest architectural change since the invention of the microprocessor,” says Rick Bergman, senior VP and GM, AMD Products Group.
“It heralds the arrival of brilliant all-new computing experiences, and enables unprecedented graphics and video performance in notebooks and PCs. Beginning today we are bringing discrete-class graphics to the mainstream.”
The AMD A-Series APUs (previously codenamed “Llano”) are currently shipping and scheduled to appear in more than 150 notebooks and desktops from leading OEMs throughout the second quarter of 2011 and beyond.
Delivering powerful serial and parallel computing capabilities for HD video, 3D rendering and data-intensive workloads in a single-die processor, the AMD A-Series APUs offer software developers unprecedented power and potential in an ever smaller package.
Elsie Woods, AMD Product Manager at ASBIS Africa says, “We are very excited to introduce the AMD A-Series APUs into the South African market.” Stock will be available from ASBIS Africa in Q3 2011.
The AMD A-Series APU delivers the power to match how consumers actually use their PCs: all day – without sacrificing performance. Delivering more than 10.5 hours of resting battery life – a more than 50% increase compared to the 2010 AMD Mainstream Platform – users can get their work done or watch multiple HD movies on a single charge.
Additionally, AMD dynamic switchable graphics optimise battery life on PCs featuring AMD dual-graphics solutions by intelligently managing power states on the APU and separate discrete AMD Radeon GPU.
“The battery life of the AMD A-Series APU is a huge leap forward and will surprise many consumers and commercial customers,” says Chris Cloran, VP and GM, client division, AMD.
“And the supercomputer-like performance will give people some revolutionary capabilities, like real-time image stabilisation – taking out all the shakes and jitters in those handheld videos on the fly, while you’re watching.”
People are making, sharing and enjoying more digital content than ever on their PCs, and the AMD VISION Engine – cutting-edge hardware and software featured with every AMD A-Series APU that automatically helps digital content like videos, games and photos look their best.
HD video is crystal clear through dedicated video playback technology and dynamic post-processing, and Web sites render faster with accelerated HTML5 and Direct2D performance. Editing, transferring and viewing HD content is fast and easy with support for advanced connection standards, including HDMI 1.4a, DisplayPort 1.1, and USB 3.0, along with native support for multiple monitors.
Also introduced with the AMD A-Series APU is a new feature called AMD Steady Video, designed to stabilise videos during playback – making unsteady, jumpy content look steady and smooth. The AMD A-Series APU also enables advanced capabilities like gestural interfaces, 3D gaming and 3D Blu-ray video entertainment – features that are now key to consumer PC experiences and expectations.
Every PC built with an AMD A-Series APU delivers brilliant HD by offering discrete-class DirectX 11-capable graphics, with models available at virtually every price point. Only AMD Fusion APUs offer true AMD Dual Graphics, with up to 75% graphics performance boost, when paired with an AMD Radeon discrete graphics card.
This faster, higher-quality, more vivid and lifelike delivery makes consumers feel fully present in their digital world, especially when gaming.
Consumers are doing more than ever before with their PCs – from work to play – and with the AMD A-Series APU, even their laptops can keep up, delivering next generation parallel processing.
With up to 400 gigaflops for notebook, and up to 500 gigaflops for desktops, AMD A-Series APUs ensure users have the horsepower needed to handle the most demanding applications such as video and image processing, facial recognition, gesture recognition and multitasking scenarios.
For the most challenging environments, AMD Fusion A-Series APUs offer AMD Turbo Core Technology, which dynamically optimises and boosts CPU and GPU performance to power-efficient levels depending on the applications being run.
AMD has seen great momentum in the software developer community since the launch of AMD Fusion APUs in January 2011, with more than 50 leading applications now accelerated by the family of AMD Fusion APUs and advanced browsers like Internet Explorer 9 delivering even more immersive, next generation Web experiences when running on an AMD Fusion APU-powered PC.
And, the inaugural AMD Fusion Developer Summit, which ran on 16 June in Seattle, Washington, is providing a forum for developers, academics and innovators to collaborate around parallel programming and industry standards like OpenCL, helping the software ecosystem build on the promise of the latest computing methodologies.

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About Us

ASBIS Africa, founded in October 2004, is a specialist information and communications technology component distributor which focuses on building demand, market share and revenues for carefully selected vendor brands. ASBIS Africa is a proudly empowered South African business.

Our commitment is to growing a strong channel by offering unmatched pre- and post-sales support, product availability, logistical competence and product warranty for our reseller base.

This commitment starts with building exclusive distribution relationships with vendors which manufacture products of the highest technological specifications and quality. We believe that a concentrated  focus on selected products allows us to give better attention to these. We thus concentrate on representing fewer lines better.

In the price competitive ICT components market, ASBIS Africa is able to leverage off the buying power of one of the world’s leading component distribution specialists, ASBIS Enterprises Limited, giving us the ability to achieve massive economies of scale. This puts our products on the reseller’s shelves at highly competitive international price points.

ASBIS Africa matches the quality of its products with a guaranteed no-quibble replacement policy across all ranges. This support programme is the cornerstone upon which our resellers can deliver an outstanding end-user experience.

The success of our resellers is the yardstick by which we measure our own performance.

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